First Principles Investing

 
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4S FRAMEWORK

The 4S framework gives you a simple, repeatable way to analyze stocks so you can focus on what drives long-term results.

#1 Scope 

Learn how to see through market noise and make calm, rational investment decisions. 
  • Narrow thousands of stocks to a select few you understand
  • See the logic behind why prices rise and fall
  • Use a repeatable process to identify strong business in any market environment
  • Tune out daily noise and focus on what drives long-term value

#2 Strength

Find high-quality businesses with durable competitive advantages
  • Read income statements, balance sheets, and cash flow statements to assess true business health (no accounting degree required)
  • Use AI tools to speed up analysis without sacrificing accuracy
  • Spot the competitive edge that protects profits as competitors fall away
  • Understand dividend-paying stocks and why some companies grow payouts while others stall

#3 Stewardship

Great businesses aren't just built on numbers, they’re driven by the people behind them.
  • Quickly assess CEO and executive pay to understand a company's true priorities
  • Judge whether management incentives align with long-term value creation 
  • Detect earnings manipulation and "cosmetic" financial reporting
  • Spot early warning signs of weak governance or misaligned leadership
  • Apply Charlie Munger’s principle: “Show me the incentive, and I’ll show you the outcome”.

#4 Safety

This is where you learn how to think in terms of value, not just price. 
  • Differentiate both accounting earnings and free cash flow
  • Understand how discount rates shape valuation and apply them in a way that fits your investing goals
  • Use the Rule of 72 to see how time and growth interact with compounding
  • Replace short-term volatility with a calm, long-term decision process
  • Invest with confidence, knowing your decisions are driven by logic, not luck
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Who This Program is For:

  • People who want to understand how money can work for them without sacrificing time, wellbeing, or peace of mind
  • People wanting to secure their financial future and take control of their own money
  • People tired of paying financial advisor's fees and commissions for low returns
  • Long-term thinkers who are not interested in get-rich quick schemes.
  • Individuals and couples hoping to retire early

Who This Program is Not For: 

  • People looking to 'get rich quick'
  • People wanting a plug-and-play formula or a magic list of “best stocks”
  • People who believe hiring 'financial advisors' is the best approach
  • Couples and individuals who don't want to retire early
  • People who think success in the market is strictly due to luck                                                                   

 

The Silent Killer

Money saved is money lost because inflation reduces the value of your savings.

When income depends on your time, your upside is limited.  

HOWEVER...

When you build something that grows without your input, that’s when time starts working for you.

That's the difference between saving and compounding. 

 
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What You Receive When You Join Today

Save Time

Skip reading 50+ investing books and hundred of company reports and condense learning in under 10 hours with self-paced video training.

 

Learn From The Best

Core principles used by the world's greatest investors including: Buffett, Munger, Greenblatt, Pabrai, and others.                        

  

Practical Insights

Receive lesson backed by real investing experience and see the 4S Framework applied to real companies, with new case studies every few weeks.

 

Financial Calculator Pack

Instantly calculate growth rates, ROIC, key metrics, and DCF Valuations.

 

Portfolio Tracker

Track and compare your portfolio’s performance in one customizable, currency-adjusted sheet.

 

BONUS

+ Weekly Live Q&A Sessions and Direct Email Support

+ Join a network a like-minded DIY investors who are learning alongside you

 

Valued at $10,000+

Your Price Today: $597!

PUTTING THE VALUE IN PERSPECTIVE

 

A Bad Trade

$5000+ > $0 

Chasing quick wins feels good for a moment. Dopamine hits, profits vanish.  

 Your Daily Coffee

~$3 a day > $1,094 a year

You get a quick caffeine hit but it won’t teach you a skill that actually stays with you.

Takeout Twice a Week

~$15 per meal > $1,560 a year

You get a good meal but you’ll still be scrolling through Reddit wondering what to do next.

Meanwhile, Retail Investors Hub gives you:
  • A clear, logical understanding of stock analysis.
  • A structured process to separate noise from insight.
  • The confidence to make informed, long-term decisions about your financial future.
At just $1.63 per day.
Unlike short-lived purchases, the knowledge you gain here strengthens over time. They are practical, repeatable, and ready whenever you need it.

THE COST OF TRYING TO DO IT YOURSELF 

If you’re reading this, you’re already taking steps to take control of your financial future.

You’ve probably searched for answers...

YouTube, blogs, reports, online communities.

Everyone seems to know something. But everyone says something different.

Some tell you to focus on the fundamentals. Others keep it technical. 

Some say stick with stocks. Others say split between stocks and bonds.

But which stocks...?

Growth?

Value?

Small cap?

Large cap?

And what about diversification...

How much diversification is enough? Should you just DCA into an index and hope for the best?

Then you start hearing about market crashes and interest rates.

Just hold cash and wait to "buy the dip". Others tell you to invest now because timing the market is absurd. 

And somewhere between all that noise, the idea of investing starts to feel impossible.

Maybe you’ve spoken to a financial adviser. Only to realise they overcharge and underdeliver.

It’s no wonder most people give up before they start.

But here’s the truth that no one wants you to know.

Stocks aren’t complicated but the investment industry doesn’t want you to know that.

Most people stare at ticker symbols, without realising that…

A stock is simply a slice of a living business.
When that business grows, your slice grows. When it stumbles, so does the stock. It’s that simple.

If you’ve realised this, you probably have…

Turned to books and read one on valuation.

Another on accounting, another on “how to invest."

And another on “investor psychology”.

Every piece helps a little, but none of it connects into one clear process.

That’s why I built The 4S Framework.

To bring everything together. So you can stop chasing disconnected information. 

And finally learn the process to stock analysis and understand the market for yourself.

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The "Help George Sleep At Night" Money-Back Guarantee

 

I overthink everything, especially when someone joins my program and doesn’t love it.

The idea of someone walking away disappointed actually keeps me up at night (and I value my sleep almost as much as a good balance sheet).

So here’s the deal:

If you join Retail Investors Hub and, within the first 14 days or before completing 15% of the program, decide it’s not for you - just email us. 

Tell us what didn’t work or what could’ve made it better, and we’ll give you a full refund.

No awkward back-and-forth. No hoops to jump through.

And yes, that one question (“What could we improve?”) isn’t to make things hard; it’s to get your feedback so I can keep making the program better, which helps me sleep better too.

A Final Thought

If you’re reading this far, you already care about doing things the right way.

In meeting hundreds of investors (and through my own experience), I’ve noticed something consistent: people never regret learning how to invest. What they regret is waiting too long and letting years of compounding quietly pass by. 

Time is the one thing we don’t get back. Without a clear direction, it’s easy to let weeks, months, or even years drift by unnoticed. 

I've also seen how short-term success can be misleading. It's easy to confuse skill for luck, only to pay for it later.

Whether or not you decide to join the Retail Investors Hub, I hope you take a step toward learning proven principles that stand the test of time. You’ll thank yourself for doing the work to understand investing properly.

And if what you’ve read here aligns with how you want to approach the market, logically, patiently, and with confidence, I’d be honoured to help you take that next step.

Get Started Now!